Bomlitz, Germany - October 30, 2007
Dow Wolff Cellulosics today announced a new food emulsion system technology as a result of the work of its Food and Nutrition team. The new formulating process allows meat formulators to develop healthier products by reducing the overall fat content. By creating a mixture of METHOCEL™ Food Gums and oils, such as canola or olive, this technology helps makers of frankfurters, burgers and sausages to replace partially-hydrogenated oils, which are high in trans fats. Dow introduced the technology at Food Ingredients Europe in London, United Kingdom, Oct. 30 – Nov. 1, 2007.
“Both the general public and food manufacturers are highly attuned to the issue of trans- and saturated fats and their impact on health,” said Stephanie Lynch, global market manager, food and nutrition, Dow Wolff Cellulosics. “On the other hand, a label boasting healthy fat choices will not be enough to convince consumers to buy the product again if it fails to deliver on taste or appearance. Our emulsion technology helps food formulators to incorporate healthier oils while mimicking the texture of other saturated fats.”
Formulators have been working to reduce saturated and trans fats in meat products, but these efforts thus far have resulted in texture and flavor losses, as well as increased oil leaching. With METHOCEL™ Food Gums, formulators can replace solid fats with liquid oils with minimal impact on a product’s structure, taste and juiciness, or causing the oil to leech during cooking. The finished product retains natural moisture and desirable characteristics while minimizing trans fats and reducing saturated fats.
METHOCEL™ Food Gums have been valued as a performance ingredient in formed and extruded products for many years, due to their thickening and binding properties, ability to withstand multiple freeze/thaw cycles, and formulation compatibility. To help customers accelerate their food development processes, Dow Wolff Cellulosics provides food and nutrition formulators with expert technical support from trial to final production and operations, enabling them to respond to consumer trends.
About Dow Wolff Cellulosics
A preferred development partner in its markets, Dow Wolff Cellulosics supplies high-performance cellulose derivatives and complementary chemistries, and is expert in formulation know-how for a broad variety of end-use products in construction, food, personal care, pharmaceuticals, paint and other specialty industrial applications.
A business unit of The Dow Chemical Company, Dow Wolff Cellulosics was created on July 01, 2007 as a new business encompassing the activities of Wolff Walsrode and Dow’s Water Soluble Polymers business. On a pro-forma basis, Dow Wolff Cellulosics had combined revenues of more than US $1 billion in 2006 and employed 2,200 people worldwide. More details about Dow Wolff Cellulosics are on the Web at www.dowwolffcellulosics.com.
About Dow
Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.
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Editorial Information:
Dow Contact: Jennifer Sigsworth
Dow Contact Phone Number: 1-989-636-1113


